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πŸ“ˆ How to Understand Your Portal Analytics Metrics

Article about understanding metrics and tips to improve them

Akobir Azamovich avatar
Written by Akobir Azamovich
Updated over 3 weeks ago

Overview:
Your 4stay portal dashboard provides an interactive, at-a-glance view of how your off-campus housing page is performing β€” including traffic, sign-ups, requests, bookings, and rent data. This guide helps you understand what each number means and how to explore trends over time.


πŸ“Š What the Metrics Mean

Metric

What It Tracks

Page Visits

Total times your portal was viewed. Reflects the impact of promotion and visibility.

Sign-Ups

Number of students and hosts who created accounts through your portal.

Requests

Total inquiries students sent to property listings.

Bookings

Confirmed, paid reservations.

Avg. Monthly Rent

The average rent amount from successful bookings β€” helps gauge affordability.


πŸ“‰ How to Use the Dashboard

The analytics dashboard is fully interactive. Here's how to explore it:

βœ… View Trends by Category

  • Click on any metric β€” for example, Page Visits, Sign-Ups, Requests, or Bookings β€” to see a month-by-month chart.

  • The darker bars show current-year data.

  • The lighter bars show the same months from the previous year (if available).

πŸ”„ Change the Reporting Year

  • Use the β€œYear” dropdown in the top-right corner of the dashboard to switch between different years.

  • This is useful for comparing performance over time or checking seasonal patterns.


πŸ” Quick Tips

  • Use spikes in Page Visits to measure how well email campaigns or flyer distribution worked.

  • Track Sign-Up to Booking conversion rates to assess student engagement.

  • Look for request spikes without bookings β€” this may signal a need for more listings or better listing quality.

  • Watch for drop-offs after peak traffic β€” this may be a good time to send a reminder email.


Need help interpreting your numbers or turning trends into action? Contact us at support@4stay.com or reach out to your Partner Success Manager for a custom walkthrough.

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